Important Web Design Trends In 2018
The last few years have seen ground-breaking developments in the technological world. At the centre of this is the new look of websites. It is the view of web designer in Birmingham that things can only look up when it comes to how users interact with web pages. As such 2018 is the year when web design standards will be raised a notch higher. As technology changes, so will the web design trends.
The following are some of the new things you should expect to see concerning web design in 2018:
In 2017, up to 80 percent of the world population had smartphones. Most of these individuals prefer visiting the internet using their phones to the extent that mobile devices are now more popular than computers. This trend is likely to continue in 2018 with websites becoming increasingly responsive. To create a responsive website, ask a website design in Birmingham to give you a swift, interactive, and effective navigation.
Accelerated Mobile Pages (AMP)
This is much more than just mobile web design. Introduced by Google, AMP ensures that web pages are able to load more than 4 times faster than other pages. Using AMP, web designers in Birmingham will be able to users load web pages quickly on mobile devices. Another thing that makes AMP a trend to watch is the ranking boost it gets from search engines.
Card-based layouts and geometric shapes have always been used in web design. In 2018, their popularity is expected to grow owing to increased use of mobile devices as well as their versatility. Expect to see web designing Birmingham use more rhombuses, hexagonal triangles, trapezia, circles, squares, and rectangles.
The rectangle can help in grouping content in different categories apart from helping one move from a large screen to a small one very easily. Triangles, on the other hand, are used to force visitors to the website to focus on a specific area on the web page. Users of Google and Android devices have already been interacting with cards used that way.
Bright Colours and Gradients
At the end of the day, your brand will be identified using the logo, shapes, symbols, and colour. Of these elements, colour is the most recognizable. It can help identify your brand by up to 80 percent. In 2018, expect your web design in Birmingham to use bright colours and gradients. With the right mix of these elements, they will be able to give your brand a unique personality. The best of these are quo-tone colour schemes.
With animations, web design in Birmingham can support branding as well as direct attention. They are meant to be the triggers of a unique user engagement. Website users should, therefore, expect to interact with animations more in 2018. A good example is scroll triggered animations which draw a customer into the details on the web page. That way, you can increase conversions without much of a hassle.