Reasons For Having Responsive Web Design
For the last few years, the number of people using mobile devices such as tablets and smartphones to browse the internet has been on the rise. That is the reason why responsive web design is becoming a must-have for all business owners. In essence, it is about creating a website that easily adapts to the size of the screen used to access it.
Here is why web designers in Birmingham recommend that you get a responsive web design:
Any web designer Birmingham will tell you about the fluidity of a responsive web design. With this kind of design, you have content that freely moves across different screen sizes and resolutions. You can compare that to a liquid which has the ability to draw in or spread out to fill the available space while retaining its appearance. That is how responsive web design responds to the screen size.
Great user experience
Nothing attracts visitors to the content of a website like a great user experience. That should essentially be enhanced regardless the user’s choice experience. With a responsive web design, you will be able to provide optimal user experience to audiences no matter whether they are using a smart TV, smartphone or desktop screen. One of biggest aims for web design in Birmingham is to ensure that visitors to your website don’t have to resize or scroll down to access all the content.
There are obvious cost benefits for having a site that works on all devices compared two distinct websites. With time, the amount of money saved by operating a single website will be very substantial. If your site is solely designed for mobile devices, it will be lacking in the navigational capabilities of traditional websites. You also have to maintain two separate websites if you choose that path. According to the best web designer Birmingham, this can be very costly.
Google recommends it
When it comes to the search engine market, Google commands 67 percent of it. According to Google, responsive web design should be embraced because of being a best practice for the industry. For Google, responsive web design works on the same URL without giving much regard to the device. It is, therefore, easier to crawl, organize, and index the content. Separate websites would require Google to index and crawl different versions of one site.
Easier managing your SEO campaigns
With separate mobile and desktop sites, you will need to run separate SEO campaigns. That is in contrast with a responsive web design which only requires you to have a single SEO campaign. While you might require having a mobile-specific SEO strategy, you can still do it with a single website. That way, you can easily optimize keywords to ensure you capture the attention of users of different devices.