Internet marketing is one of the most popular concepts today. Everybody wants to know what internet marketing is and how it can lead to huge success. Well, the concept is quite simple, but it will still require the skills and the ability of the person who is about to use the concept to turn it into a successful venture. Internet marketing is quite different from all the marketing techniques we have seen in the past. Internet marketing includes selling products and services, but there is no need to go out for that. Internet marketing makes use of the internet, which is perhaps the biggest platform for buying and selling products and services. The other names for internet marketing are ‘online marketing’ and ‘web marketing’.
How Small Businessmen Have Benefited From The Internet Marketing?
Internet marketing has paved the way for small firms and individuals who had great ideas, but didn’t have the finances to set up big stores or offices. Internet marketing has brought them into the mainstream business and now, they are doing extremely well. People who want to do well on the internet doesn’t require a physical office. He/she can set up an online store and start selling products on it. The customers will visit the website, choose their products, place the orders and pay online. The entire transaction takes place electronically, which is as safe as paying by cash today and the customers don’t have to leave their premises as well.
Types Of Internet Marketing
Social Media Marketing: This is perhaps the number one internet marketing technique being used in the world today. There are many social sites available today, such as Facebook, Twitter, Pinterest, YouTube, Google +, Instagram and more. These sites can be the best bet to drive traffic on the main website. There are certain factors that have to be kept in mind before trying social media marketing.
Search Engine Optimization: This is also an important part of the internet marketing. In SEO, the link-building of a website takes place, which results in improved rankings on the search engines. The website, which is being displayed at the top page of the search engines is more likely to receive more traffic. In SEO, Google keywords play a very important role, so keyword research is necessary before performing SEO on the website.
Pay Per Click: This is another technique that is used in the internet marketing. In this, Google Adwords are used to set up Ad campaigns that run at the top of the search results. These campaigns can be quite expensive depending upon the competition in the industry. But, companies make use of this PPC, as it is highly rewarding.
Email Marketing: In Email marketing, mass mailing is done in order to contact the prospective customers to make them aware of the special offers and schemes about the company. This is more of a hit and try method because people don’t usually pay attention to promotional Emails, but the companies don’t want everybody to respond to the Emails. A response of 10% customers is good enough for them.